Featured Case Study
Marie Stopes Ghana
Turned a health organization into a relatable, youth-driven cultural moment using humor, fun content, and strategy.
0 → 16K
TikTok followers
100%
Growth in engagement
60%
Of org income via digital
170K+
Monthly content views
The Situation
The brand needed to better connect with a younger, digital-first audience. Not just inform, but actually engage and resonate.
What I Did
Developed a youth-focused content strategy built on fun, unconventional, and slightly chaotic storytelling using relatable memes, humor, and a little sass to make the brand feel real and worth interacting with.
The Impact
TikTok grew from 0 to 16K followers. Engagement and conversions grew as high as 100%. Digital channels contributed 60% of total organizational income.
Audience reactions
"Who's handling your socials?"
"Your social media manager needs a raise!"
"This page is too funny 😂"
